OnApproach (www.onapproach.com), the leading provider of Big Data and Analytics for credit unions, is excited to announce Directions Credit Union of Sylvania, OH is the latest to join the collaborative Credit Union Data Integration and Analytics Platform after signing an agreement to implement the OnApproach M360 Enterprise.
“Data is the future of the financial services industry, and we are excited to have taken this step to implement OnApproach’s enterprise-wide data solution to enable a truly data-driven culture. Member satisfaction is our priority, and this solution will allow us to build relationships with our members in ways we never could have done”, said Dan Kubacki, Data Research and Analytics Manager, Directions Credit Union
Since 1953, Directions Credit Union (asset size: $662 Million, core processor: D+H - Ultradata) has had a mission to help its members achieve their financial dreams. Financial institutions can no longer compete with big banks and fintech startups without prioritizing big data and analytics. As competition grows in the traditionally stable marketplace, Directions Credit Union realized the need to integrate data and unlock a single source of truth for enterprise analytics. While the financial services industry is facing unprecedented disruption and change, Directions Credit Union is utilizing OnApproach M360 Enterprise to make data-driven decisions and continue to successfully serve members for years to come.
“Our CUSO was formed to encourage collaboration and improve analytics across the entire credit union industry. With the addition of Directions Credit Union, the ecosystem continues to expand and provide improved opportunities for advanced analytics. We are excited to partner with Directions Credit Union and enable them to improve service to their members through data”, said Paul Ablack, CEO, OnApproach.