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Sharonview Federal Credit Union elevates CMO

After raising the organization’s profile, Rondel Cuyler now takes on Sales

Sharonview Federal Credit Union, one of the nation’s top 200 credit unions, is proud to announce an expanded role for Rondel Cuyler, now Chief Marketing and Sales Officer.

Cuyler, who was promoted to CMO in October 2021, now has direct oversight of the following business areas and initiatives:

  • Marketing, Creative Services and Community Involvement
  • Communications
  • Executive Services
  • External Revenue, including Sharonview Financial Services (SFS), Indirect Sales, Business Services and Mortgage Originations
  • Diversity, Equity, Inclusion and Belonging (DEIB)
  • Sharonview CARES Foundation

“After joining Sharonview in 2015, Rondel quickly took us from ‘Sharon-Who?’ to Sharonview, which included a company-wide rebrand in 2016,” said Herb White, president and CEO.

“She’s done an extraordinary job leading internal and external communications and developing greater brand awareness through her leadership skills and out-of-the-box thinking” White added. “Her experience makes her an excellent fit to lead our revenue-generating sales now, as well.”

For more information on Sharonview Federal Credit Union: www.sharonview.org.

Sharonview Federal Credit Union

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