Dow Credit Union’s marketing and rebranding efforts have been recognized for creative excellence and effectiveness in a nationwide credit union marketing awards program.
The Diamond Awards were presented by the Credit Union National Association through its Marketing and Business Development Council in the rebrand/new corporate identity category. The awards recognize credit unions that create and implement campaigns displaying creative excellence and outstanding results.
“We thank CUNA for this honor and appreciate its commitment to recognizing excellence in credit unions across the country,” said Michael Goad, Dow Credit Union president and CEO. “Over the past year, our marketing team has worked diligently to implement a successful rebrand that resonated with members. Our refreshed look and voice communicate modernity and approachability while exemplifying our mission of being welcoming to all.”
Dow Credit Union’s updated logo and member giveback video were submitted to the panel of award judges.
The new logo, while keeping traditional elements from the previous logo, reflects a move to a modern direction. The logo’s trapezoidal shape represents forward moving and has been included on all promotional products, signage and marketing and communication materials.
The Member Giveback video used archival files dating back to 1961 to tell the story of Dow Credit Union’s long history of its Member Giveback program. Combined with a montage of recent community support efforts, the video illustrated the credit union’s commitment to community.
Additionally, CUNA recently recognized Dow Credit Union’s Director of Marketing and Community Relations LaShanta Green as an emerging marketing professional through its Rising Star award. This award honors an emerging marketing or business development professional in the credit union industry whose work demonstrates ongoing and exceptional growth. Green was acknowledged for her impact within the industry and her contributions to Dow Credit Union, including facilitating the rebrand, overseeing the website, community partnerships, product marketing and other external communications opportunities.
“I am honored to be recognized by my industry peers for this esteemed award,” Green said. “I am grateful for the trust Dow Credit Union executive leadership has placed in my ability to lead impactful initiatives and how collaborative my colleagues and external partners have been since I arrived. Here, I've earned many opportunities to align my ‘why’ with my work in ways I couldn't have imagined when I accepted this role. I look forward to what's next.”
Dow Credit Union Director of Marketing and Community Relations LaShanta Green (right) accepting the Rising Star award. Photo credit: EPNAC.