Learn which credit unions added the most select employee groups (SEGs) and potential new members across the past year.
Our recent article, which analyzed Credit Unions’ 2021 SEG Additions, provided insights into the types of Select Employee Groups federal credit unions have added recently. Now, let’s look at the credit unions themselves. In order to conduct a fair analysis, we’ve split our insights into three different asset size categories:
Small: Assets less than $100 million
Mid-Size: Assets between $100 million and $1 billion
Large: Assets greater than $1 billion
In this way, we account for the profound effect that asset size has on a credit union’s ability to expand its Field of Membership (FOM). For each of these size ranges, we took a closer look at the number of groups added and the total potential members added to credit unions’ fields of membership in order to determine which institutions had business development teams that performed exceptionally in comparison to their available resources. Asset sizes were determined by averaging the assets a credit union had at the time of their SEG additions and may not necessarily reflect current asset size.
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