A critical new data tracking need

by Chip Filson, Just a Member

Now that the recession is 100% certain, we know the traditional performance dashboard will light up with all the downward trends. These include rising delinquencies and net charge offs, falling or negative ROAs and capital levels.

Most credit unions expect these trends. They are using their capital to show that the credit union is there for members even in the most pressing of economic circumstances.

The Analytics of Recovery Tracking

Data analytics routinely captures on an ongoing basis hundreds of facts about members’ activity, product/service utilization, credit/debit transactions, and in some cases next most likely financial need.

 

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