A high-achieving strategy for your internal brand
We’re just a few weeks in, and already I have what may be one of my fondest memories of 2019. My daughter, Penelope, and the Beta Club at Mauldin Elementary School became Songfest Champions at the South Carolina Junior Beta Club Convention.
Yes, the eyes were watery. It was such a proud moment as a parent. It was also powerful to see the thrill in the faces of nearly 50 fifth-grade students when they heard the name of the second-place team called; much like the reaction of when Miss America is crowned, albeit with maybe a tad more “flossing” and “dabbing” after the initial jump for joy.
By the end of the three days in Myrtle Beach, I knew what separated our team from the rest of the pack. The story of how they won is full of helpful insights into what makes not only a winning program, but a high-achieving strategy for marketing and branding.
I think we can learn several key lessons from their journey.
