Early in 2014, I was asked to judge the Next Top Credit Union Executive contest. My duties would include reviewing video and blog posts from the top 15 as we worked to the final five. I was eager to participate because in 2013, I paid more attention to the contest and was impressed with the process, the judges, the finalists, and the winner.
As the time to judge the 15 semi-finalists arrived, I began the process of reviewing the materials created and provided by the contestants. The variety of materials was striking. The quality of the thoughts and ideas was remarkable. I was impressed.
It was much more difficult to judge than I thought it would be. I used tools provided by Michael Berger of Currency Marketing and I also used a checklist of my own to keep my thoughts organized. When I felt I had the top five selected, I repeated the process from start to finish just to make sure I hadn’t missed something. The rewards of working through the materials twice far outweighed the cost of the time spent. After I had selected my top five, I sent my comments to Mr. Berger.
Time passed. Just before the CUES meeting where the winner would be selected, we were asked to review all the material provided by each finalist. Some of the review was repetitive, some was new. After that review, I had selected a winner.continue reading »