NCAA rule changes and state laws that went into effect July 1 opened the door for college athletes to sell the rights to their names, images and likenesses (NIL) for the first time. Most importantly, earn income from these sponsorships.
This “NIL” marketing revolution for college athletes has taken off. Agents are offering their services. There are online courses to assist interested students learn about the possibilities.
Auburn quarterback Bo Nix has signed a deal with Milo’s Sweet Tea. Milo’s Sweet Tea is based in Bessemer, Ala., southwest of Birmingham.
Not to be outdone in the SEC, Coach Nick Saban announced that Alabama sophomore quarterback Bryce Young, who has yet to start a game in his career, has already signed deals using his name, image and likeness that are worth more than $800,000. He has been presented with deals well in excess of $1 million.
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