A “tip” for eye-catching mail personalization

by. Joe Swatek

There’s the saying, “Everything old is new again.” That’s not only true for fashions and trends, it’s true for marketing materials, too.

You can add an eye-catching personalized message to envelopes for your marketing campaigns at less cost than you might think.

This isn’t about the address personalization that goes on a carrier envelope or mail piece. Not a generic teaser either. I mean a personalized message. Like this example…

The yellow-colored cartoon image uses my name and city in the caption. If you wanted to print a personalization like that on each envelope, it would be an expensive process. But as a separate imaged print job that’s later attached to the envelope, it’s more manageable.

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