Alex Castley’s ‘fun member engagement’ project earns him 2014 CUES Next Top Credit Union Exec win

That’s a wrap. The 2014 CUES Next Top Credit Union Exec competition is in the books and Integris Credit Union’s Alex Castly (from Canada) has taken home the trophy as this year’s winner. Alex, who is Integris’ Engagement & Communications Manager, uses fun and humor to engage young people and encourage them to see what his credit union is all about. He even went as far as being stuffed into the trunk of a police car. (Watch the interview to see what that was all about.) In his presentation, Alex provided suggestions for how credit unions of any size could implement similar programs of their own — even employing the local police force for a bit of fun.

For his efforts, Alex wins a $20,000 educational prize package that includes registration, accommodation and economy airfare to any two CUES’ CEO Institutes—one in 2015 and one in 2016—and two remote coaching sessions from CUES Supplier member, strategic partner and challenge sponsor DDJ Myers Ltd. of Phoenix, Ariz.

Other 2014 NTCUE Finalists included Alvaro Macias of $340 million Ascentra Credit Union in Bettendorf, Iowa; Brianne Meszaros of $1.4 billion Royal Credit Union in Edina, Minn.; Jennifer Mravich of $84 million Power Credit Union in Pueblo, Colo.; and Noel Sanger of $1.7 billion United Federal Credit Union in Fort Smith, Ark.

Congratulations to all participants, organizers, and sponsors — and we look forward to 2015’s competition, which starts in May.


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