Are consumers in a committed relationship with your credit union brand?

A great relationship is the result of many things – love, sacrifice, patience and more. It’s a complete package that goes deeper than a heart-shaped truffle container, abnormally large teddy bear or even diamond jewelry. After all, decaying relationships still involve gifts (sometimes expensive ones too).

Sadly, many institutions’ brands have failing relationships with consumers. How does your community bank or credit union brand build a committed relationship with members or customers?

You can’t buy love

Your problems won’t go away by throwing money at them. Of course, promotions offering quick cash for opening an account are a good way to get people in the door. But you want more than people in the door…don’t you?

The truth is: you can buy members or customers. You can’t buy love.


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