Just how typical are you? Travel data co-op ADARA set out to portray what makes top tier travelers special and the result is a paper titled Understanding the Secret Lives of Top Tier Travelers: Uncover search and booking behaviors of loyalty members.

So the obvious question is, am I typical?

The other question is: do airlines and hotels really understand top tier travelers?

Exactly what is a top tier traveler? Here’s the answer to the last question: “ADARA defined top tier as members with higher than basic status.”

 

continue reading »