Are your 2019 fintech goals on track?
At the mid-point of 2019, Summer is here and vacations have started. If you manage to sneak away from your role as a credit union leader, perhaps sipping your lemonade poolside, you may start to reflect on where you stand with some of the goals you set in your strategic plan for 2019. How much progress have you made toward achieving those FinTech goals you set for your credit union? Are they still relevant? Do they need modifying or to be re-prioritized? Start by reviewing just what those initial goals were and your vision for your credit union for 2019. Your technology goals are unique to your particular credit union and the areas you’d like to improve upon. No matter where you are in your digital FinTech development, whether just starting to offer mobile capabilities or looking to implement the latest cutting edge technology, here are some things to consider as you work towards those goals:
- Increased convenience and reduced friction in the member experience. The digital age of banking is here. Your members want modern, fast apps, and to bank with you in only a few quick screen taps. You need to offer mobile member conveniences such as remote check deposit, password resets, balance transfers, even loan applications, while sitting at the kitchen table. The easier it is for your members to use your apps, the more likely they are to use them and keep using them. Make sure your digital tech is user-friendly, It should not only appeal to your current member base, but offer popular conveniences that will attract a newer, younger batch of members. Just getting your feet wet? Consider tracking which services are the most popular, and then start by offering the best technology in those areas.
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