The latest from Charlotte Boutz-Connell

- by Charlotte Boutz-Connell, Strum

Why 2021 is the year to change your brand

Both 2020 and 2021 have been years of massive change, with more to come, and change is hard. So why, in the middle all this, should a credit union take ...

- by Charlotte Boutz-Connell, Strum

Crafting a purpose-driven brand

For Mennonite Savings and Credit Union (MSCU), a faith-based fi­nancial cooperative headquartered in Ontario, Canada, a new name held the hope of con­necting faith and values with finances ...

- by Charlotte Boutz-Connell, Strum

Respectfully. Yours.

For Seven Seventeen Credit Union, the data – and listening to members – affirmed that a brand refresh was the right strategy. As Seven Seventeen Credit Union mapped a strategy for growth – ...

- by Charlotte Boutz-Connell, Strum

Putting social first

Recently, I had the pleasure of presenting to a really smart group of credit union leaders about social media at the CUES School of Strategic Marketing. But I only had ...