The latest from Charlotte Boutz-Connell

- by Charlotte Boutz-Connell, Strum

Crafting a purpose-driven brand

For Mennonite Savings and Credit Union (MSCU), a faith-based fi­nancial cooperative headquartered in Ontario, Canada, a new name held the hope of con­necting faith and values with finances ...

- by Charlotte Boutz-Connell, Strum

Respectfully. Yours.

For Seven Seventeen Credit Union, the data – and listening to members – affirmed that a brand refresh was the right strategy. As Seven Seventeen Credit Union mapped a strategy for growth – ...

- by Charlotte Boutz-Connell, Strum

Putting social first

Recently, I had the pleasure of presenting to a really smart group of credit union leaders about social media at the CUES School of Strategic Marketing. But I only had ...