The latest from Cynthia Campbell, M.B.A., M.Ed., SHRM-SCP

Feb 2, 2022 - by Cynthia Campbell, BALANCE

Our spiritual nature at work

When I post quotes like this one from Michael Beckwith, “You are a singular manifestation of a cosmic unfolding and within you there is unrivaled individuality,” on LinkedIn, I have ...

Nov 3, 2021 - by Cynthia Campbell, BALANCE

The help members need: Standing in the gap

If you are wondering what your members may need right now, I would suggest they need understanding and creative solutions. Recently, I have had conversations with two people who called ...

Sep 2, 2021 - by Cynthia Campbell, BALANCE

Business lessons from the MECU Golf Tournament

There is no shortage of golf tournaments hosted by credit unions and foundations during the summer and I had the pleasure of playing in the 30th annual MECU Tournament. Sometimes ...

Jun 2, 2021 - by Cynthia Campbell, BALANCE

No more shame: Normalizing money conversations

We all have messages about money that we have internalized over the years. These messages have shaped our money personality. Some of these may sound familiar:  Money does not grow ...

Feb 11, 2021 - by Cynthia Campbell, BALANCE

Economic equality is necessary for racial equality

February is Black History Month and the best way credit unions can celebrate is by designing their business models to help create economic equality.  The first step is admitting we ...

Oct 13, 2020 - by Cynthia Campbell, BALANCE

Upstreaming financial services

There is a parable used in the healthcare industry that has changed the way I think about serving people. I would like to share this parable, which I heard told ...

Jul 16, 2020 - by Cynthia Campbell, BALANCE

What credit unions can learn from healthcare: Member centered financial home

In the healthcare field there is a concept called, “patient centered medical home” (PCMH). It is a model that puts patients at the forefront of their own care. Patient centeredness ...

May 19, 2020 - by Cynthia Campbell, BALANCE

Insights from the front lines: Financial counseling during #COVID19

We provide financial coaching to thousands of consumers a week, most of them credit union members. Given that COVID19 is also an economic virus, I wanted to share with you ...