The latest from Cynthia Campbell, M.B.A., M.Ed., SHRM-SCP

Jan 10, 2019 - by Cynthia Campbell, BALANCE

The credit union difference: Preparing our members and employees

Approximately 800,000 employees are living without a paycheck due to the government shutdown. In addition, many others who work with the government as contractors have also had a disruption ...

Nov 20, 2018 - by Cynthia Campbell, BALANCE

Let’s talk about money

Let’s talk about money. It is a taboo subject much like sex and politics. We were taught not to discuss these topics “in polite company” but look at where “...

Sep 14, 2018 - by Cynthia Campbell, BALANCE

Getting the most from your agency

Recently I made a change. I went from working as a VP at a credit union to working for an advertising agency that focuses on credit unions. I am thrilled ...

Jan 13, 2016 - by Cynthia Campbell, BALANCE

Creating that loving feeling: Building loyalty by making it easy

Remember that scene in Top Gun when Tom Cruise sings, “You’ve Lost that Loving Feeling” in the bar? All of us are working so hard to create that loving ...

Oct 26, 2015 - by Cynthia Campbell, BALANCE

We quit managers not jobs!

I have the pleasure of visiting with credit unions across the country and when we discuss professional development and managerial excellence I start by asking a very simple question, “who ...

Sep 21, 2015 - by Cynthia Campbell, BALANCE

Interested in loyalty? Make it easy

We are a busy society. When you ask people how they are doing, you can be sure that you will hear, “I’m busy” early on in the course of ...

Aug 17, 2015 - by Cynthia Campbell, BALANCE

The journey to retirement for boomers: It’s never too late to educate

The saying goes that “the best time to plant a tree was 20 years ago, the second best time is now.” For baby boomers looking to retire and leave the ...