The latest from Derik Krauss

Dec 9, 2019 - by Derik Krauss, BloomCU

Personalize your credit union website design to increase engagement 200%

In today’s online world, your credit union website design can’t be one-size-fits-all. Every visitor is unique, and they expect an experience that reflects that—which is why personalization ...

Nov 1, 2019 - by Derik Krauss, BloomCU

How PeopleDrivenCU.org used growth-driven design to quadruple leads for loans

Meet Dave Sullivan, VP of Marketing at People Driven Credit Union (PDCU). PDCU is a full-service financial institution that has been helping members and their families since 1928 and currently ...

Oct 4, 2019 - by Derik Krauss, BloomCU

How a website can help your credit union grow, delight, and cut costs

Building a new credit union website design isn’t something you can place on your list of aggressive quarterly goals and check off a few weeks later. Instead of a ...

Sep 6, 2019 - by Derik Krauss, BloomCU

Use FAQs within your credit union web design to reduce call center volume

Answers to “frequently asked questions” (FAQs) can be a fantastic way to upgrade your credit union website design, reduce down the number of calls your support team gets, and provide ...

Aug 23, 2019 - by Derik Krauss, BloomCU

Why your credit union web design needs to keep the thumb in mind

In late 2015, mobile web traffic had just passed desktop for the very first time. Fast forward three years, and you can see this event was not just a significant ...

Aug 2, 2019 - by Derik Krauss, BloomCU

How chatbots can help you get more leads from your credit union website design

Credit union marketers want people to sign up for membership, apply for loans, and increase their deposits, because all three are essential for growth. That’s why your credit union ...

Jul 5, 2019 - by Derik Krauss, BloomCU

How to tell the story of your credit union and win business

Branding is hard. For years, I’ve asked credit union marketers, “Why should I bank with you over any other financial institution?” At first, many have unattractive answers, but I’...

Jun 7, 2019 - by Derik Krauss, BloomCU

Why you shouldn’t put credit cards under “loans” on your website

If consumers can’t find what they’re looking for on your website, then they will likely go somewhere else. That’s why research-based navigation is crucial for your credit ...