The latest from Derik Krauss

Apr 6, 2018 - by Derik Krauss, BloomCU

100% ADA compliance is a lie

I’m a founder of an award-winning credit union website design agency called BloomCU and I know ADA compliance is a massive concern right now—and rightfully so, because many ...

Mar 2, 2018 - by Derik Krauss, BloomCU

7 reasons why your website is your most important branch

More people interact with your website than any of your brick and mortar locations, which is why your website is your biggest and most important branch. So, are you giving ...

Feb 26, 2018 - by Derik Krauss, BloomCU

How to select fantastic images for your credit union website

If you had to lose one of your senses, which one would you pick? We’re willing to bet it’s probably not your sense of sight. There’s a ...

Feb 2, 2018 - by Derik Krauss, BloomCU

Trends are irrelevant in credit union website design

I was talking with a credit union marketer a few days ago who wants to redesign his website, but he’s facing resistance internally because some of his senior managers ...

Jan 5, 2018 - by Derik Krauss, BloomCU

Why your credit union website design should focus on your strengths

What are you the best in the world at? Successful brands are built on specialization. Specialization is one of the key insights of Adam Smith’s The Wealth of Nations, ...

Dec 1, 2017 - by Derik Krauss, BloomCU

How to make your credit union website ADA compliant

Credit unions are getting sued because their websites aren’t accessible to people with disabilities. As a result, managers and marketers across the country are in a near panic about ...

Nov 3, 2017 - by Derik Krauss, BloomCU

How to upgrade your credit union website design in 5 seconds

You can learn how to improve your credit union website design in mere seconds with a Five Second Test. A Five Second Test asks visitors what information they can determine ...

Oct 6, 2017 - by Derik Krauss, BloomCU

The most impactful new trend in credit union website design

Today’s credit union website designs are guilty of vain repetition. They display the same thing to every visitor, even though each individual is unique. There are many different reasons ...