The latest from Eric Budzinski

Jun 15, 2018 - by Eric Budzinski, GrooveCar

What is thought leadership and how can it help your credit union?

Looking for new ways to distribute your credit union’s information to members? Your credit union has a tremendous knowledge base to share with members, from mortgage information and auto ...

Apr 12, 2018 - by Eric Budzinski, GrooveCar

Reaching your hispanic members for strategic auto loan growth

What is your credit union’s strategy for continued growth? Has your credit union looked at providing greater engagement with the Hispanic members within the community? Now is a great ...

Mar 13, 2018 - by Eric Budzinski, GrooveCar

7 marketing trends to boost your brand today!

There’s never a better time to get started with brand messaging than right now. As we look at 2018, there are so many new twists to trends that will ...

Nov 6, 2017 - by Eric Budzinski, GrooveCar

Reviewing branding strategies…time for a reboot?

“Your brand is what other people say about you when you’re not in the room,” –Jeff Bezos, CEO Amazon As the end of the calendar year quickly approaches, now ...

Oct 11, 2017 - by Eric Budzinski, GrooveCar

5 tips to help millennials share your vision

Is your credit union capitalizing on the car buying journey of the millennial? You may have wanted to sweep this cohort aside due to trends like ride-sharing and the popularity ...

Jul 14, 2017 - by Eric Budzinski, GrooveCar

Where’s email engagement headed?

There’s a good deal of valuable time being spent on creating email campaigns. With all the effort that goes into creating the right message, choosing the best template and ...

May 10, 2017 - by Eric Budzinski, GrooveCar

Are you worth opening? What your email efforts say about your brand

Email marketing is an important instrument in the getting the word out. A vital tool to inform and engage members. Using email is second nature, using it correctly is not. ...

Mar 8, 2017 - by Eric Budzinski, GrooveCar

Create a memorable mobile buying experience for members

Nearly 60 percent of website traffic can be traced to mobile devices. Mobile is taking over and it’s not enough to market exclusively for desktop devices. By excluding mobile, ...