The latest from Jay Speidell

- by Jay Speidell, Momentum

Your brand is not your logo

A common mistake that many organizations make is thinking that their logo, their name, and their taglines are their brand. This isn’t true. Your brand is what you stand ...

- by Jay Speidell, Momentum

Don’t use this feature in new branches!

Cattle ropes. Stanchions. Retractable barriers. Whatever you call them, the first images that come to mind are red carpets and waiting lines … or bank branches from the 1990s. Yet we’...