The latest from Jessica Maldonado

Jul 26, 2023 - by Jessica Maldonado, PolicyWorks

The importance of a proactive media strategy for credit unions

A robust media strategy is critically important to credit unions for several reasons. As financial institutions that operate within local communities and serve their members’ financial needs, credit unions rely ...

Jun 1, 2023 - by Jessica Maldonado, PolicyWorks

The need to not just create, but also communicate your credit union’s DEI strategy

Similar to a tree falling in a forest with no one around, is a Diversity, Equity and Inclusion (DEI) strategy fully effective if it’s not communicated? What happens if ...

Nov 18, 2021 - by Jessica Maldonado, PolicyWorks

Leverage the media to tell your credit union’s story

With a 24/7 news cycle and countless voices on social media, it’s a noisy world. It is time to turn up the volume on credit union news. Humbleness ...

Aug 20, 2021 - by Jessica Maldonado, PolicyWorks

5 tips for social media content that gets seen


If a tree falls in a forest and no one is around to hear it, does it make a sound? Similar to this age-old philosophical question, social media content can ...

May 20, 2021 - by Jessica Maldonado, PolicyWorks

Tips to keep your credit union’s social media on track

How many times has your credit union’s social media engagement been stopped and re-started? Has your team been able to keep a consistent cadence of posts?  If not – do ...

Feb 19, 2021 - by Jessica Maldonado, PolicyWorks

Credit unions should sell the “why,” not the rates

The commercials during Super Bowl LV did not disappoint and provide meaningful lessons for all brands to follow.  From “The Boss” making his first-ever commercial cameo for Jeep to the ...