Thinking outside the grid
A lot happened at the most recent CUNA GAC. Though I couldn’t attend, it was apparent even to this distant observer that an attendee couldn’t possibly ...
The latest from Joe Winn
Are you recharging your services?
My office recently purchased some upgraded devices to replace aging computer technology. One of those which drew the short straw was an original iPad. Yes, the big heavy one made ...
It’s a party, but who’s invited?
Is your social media presence harming your image? More at 11. Oh yes, folks. We’re talking social media. Again. In more than 140 characters. That’s a Twitter reference ...
Be Plex for your members
Each time it works, I feel like Merlin. I’m talking, of course, about Plex. Consider it a software platform made of pixie dust, magic, and a bit of alien ...
What are your Martian waters?
In case you didn’t hear, we found water on Mars. No, not those waters. Liquid, flowing water! You’re allowed to be amazed. It isn’t ...
How smart are you about promoting programs and services?
What appeals to you more? Get a lower interest rate! How much lower? Nearly 3%! Or Remember the milk, we’ll remember your rewards. Or even Buy what you ...
What would your members say?
Imagine a room filled with your members. All of them. Ones who have made your credit union their primary financial institution and those who hardly know you exist. Offer each ...
Are your partnerships mutually beneficial?
Depending on the audience, I have a variety of secret lives. Here, my secret life is that of a credit union marketing partner. When working with CUs, I’m ...