The latest from Jordan Rumsey

- by Axiaware

Credit unions’ next big lending opportunity

by: Brad Powell “We’re sensing a really deep, pent-up demand for automobiles. … Auto loans are really a place where we can have our strongest impacts.” – Ahmed Campbell, vice president ...

- by Mark Arnold

Ideas to build and live your credit union brand

Building and living your credit union brand is challenging. After all, if it were easy financial institutions would be perceived as an Apple, Google or Coca-Cola (some of the best ...

- by OnBase

The insider threat

by: David Jones An interesting shift in mindset was on display at the recent RSA Security Conference in San Francisco. People have stopped focusing on perimeter security – which is essentially ...

- by aSmarterChoice

What do credit unions have that banks don’t?

One thing banks don’t have that credit unions do have: cooperation among themselves. It’s a huge competitive advantage that has greatly benefited credit unions and their members. Credit ...

- by Coopera

3 Must-haves for connecting with Hispanic consumers

by: Miriam DeDios Credit unions with strong Hispanic growth programs have three things in common – intention, cultural alignment and an adaptive spirit. Intention Cooperatives most successful at earning Hispanic engagement ...

- by Mark Arnold

Conduct a brand audit

Note: The following is an excerpt from 30 Ideas to Build and Live Your Brand. For a free copy of the complete book, click here. Your brand is everything your ...