The latest from Lori Holmes

Apr 13, 2023 - by Lori Holmes, Bellwether Community Credit Union

Kick start your members’ savings

Nearly half of Americans have less savings compared to a year ago, while more than one third have no savings, according to Bankrate. This is where credit unions can play ...

Oct 18, 2022 - by Lori Holmes, Bellwether Community Credit Union

Ways members can avoid the holiday spending hangover

The holidays are on their way and so is holiday spending. Most members will spend a significant amount of money in many cases. How can we help our members not ...

Apr 19, 2022 - by Lori Holmes, Bellwether Community Credit Union

Don’t break the bank when refreshing your brand

Like the clothes in your closet, sometimes a brand can become out of fashion. Whether it’s the fonts, colors or tagline, it’s vital that your brand remain current ...

Oct 4, 2021 - by Lori Holmes, Bellwether Community Credit Union

Tis the season for a scam awareness campaign

As we move closer to the holiday season, our marketing efforts will shift to personal loan, credit card and club saving promotions. However, let’s not forget about a very ...

Apr 7, 2021 - by Lori Holmes, Bellwether Community Credit Union

There’s no place like home to grow your brand

While you can spend thousands upon thousands of dollars to increase brand awareness, your most valuable marketing asset is right in front of you. Employees are the best, but possibly ...

Jun 21, 2019 - by Lori Holmes, Bellwether Community Credit Union

GDPR getting you down? How marketers can stay creative amid privacy regulations

By now, most credit union marketers have heard of the European Union’s General Data Protection Regulation or the California Consumer Privacy Act here in the U.S. Both put ...

Dec 5, 2018 - by Lori Holmes, Bellwether Community Credit Union

How to get your press release published

With all the media noise out there, it can be challenging for any business to get the publicity they are looking for. Credit unions, which are often challenger brands to ...