Industry leader thrives on ROR
Focus on the ROR rather than the ROI not only kept Mid-Atlantic Events Magazine in the game, but also enabled it to thrive at a time when a significant number ...
The latest from Lorraine Ranalli
Storytelling & new ideas
The art of storytelling is not new but technology for identifying, engaging, and responding to audiences is always evolving. For this reason, the Dakota Credit Union Association’s 2021 New ...
PR Lives! Telling your story from the inside out
The ability to tell your organization’s story from the inside-out is the secret to successful branding and marketing. Allow me to divulge a few more secrets: Video did not ...
Paid or earned, effective promos require good storytelling
Thirteen years later, I maintain social media is PR on steroids. For some, writing a check may be easier than writing a story but it is not always as effective. ...
This fallacy could cripple your business
When you accept and respond to false dilemmas, the results could devastate your business. Unfortunately, many of us fall into this trap without even realizing it. Chalk it off to ...
2020 takeaway: Extraordinary ingenuity
Time and time again, human ingenuity proves to be extraordinary despite unintended and intended obstacles. This past year has proven the point and the months ahead will continue to do ...
Is SEO really a key driver?
Search engine optimization will drive traffic and boost analytics, but will it close the sale? If content isn’t engaging, it is simply noise. Consumers are savvy. They know the ...
Seven steps for overcoming stage fright and overconfidence
It won’t be long until we meet in person again. After months of online presentations, how comfortable will you feel presenting to a live audience? Fear of public speaking ...