Earned media and the big game
What do you get when you mix three renown pop culture figures with business? The answer is simple: a lot of earned media. At a time when consumers have more ...
What do you get when you mix three renown pop culture figures with business? The answer is simple: a lot of earned media. At a time when consumers have more ...
With the holiday season upon us and the start of a new year just around the corner, many professionals begin to think about professional and personal development. A common thread ...
“I want to be a politician,” a 17-year-old responded to the question I often ask of high schoolers. My interest was piqued. I then asked, “Do you plan to pursue ...
Admittedly, I’m a bit of a grammar nerd, so imagine my delight at the preoccupation with pronouns in recent years. Despite renewed interest in grammar and grammatical terminology, however, ...
The financial crisis of 2007-2008 provided credit unions with a golden messaging opportunity as throngs of people soured on “too big to fail” banks and were searching for alternatives. If ...
In 2008, as I was preparing for the early 2009 release of my first book, Gravy Wars | South Philly Foods, Feud & Attytudes, I began paying attention to the then new ...
Imagine getting new business from a client 25 years after an arduous transaction. Now imagine you received that call without making an overt effort to acquire the business other than ...
“When you want something, all the universe conspires in helping you to achieve it.” There’s a caveat to Paulo Coelho’s famous line from The Alchemist. That is, we ...