The latest from Lorraine Ranalli

- by Lorraine Ranalli

Industry leader thrives on ROR

Focus on the ROR rather than the ROI not only kept Mid-Atlantic Events Magazine in the game, but also enabled it to thrive at a time when a significant number ...

- by Lorraine Ranalli

Storytelling & new ideas

The art of storytelling is not new but technology for identifying, engaging, and responding to audiences is always evolving. For this reason, the Dakota Credit Union Association’s 2021 New ...

- by Lorraine Ranalli

PR Lives! Telling your story from the inside out

The ability to tell your organization’s story from the inside-out is the secret to successful branding and marketing. Allow me to divulge a few more secrets: Video did not ...

- by Lorraine Ranalli

This fallacy could cripple your business

When you accept and respond to false dilemmas, the results could devastate your business. Unfortunately, many of us fall into this trap without even realizing it. Chalk it off to ...

- by Lorraine Ranalli

2020 takeaway: Extraordinary ingenuity

Time and time again, human ingenuity proves to be extraordinary despite unintended and intended obstacles. This past year has proven the point and the months ahead will continue to do ...

- by Lorraine Ranalli

Is SEO really a key driver?

Search engine optimization will drive traffic and boost analytics, but will it close the sale? If content isn’t engaging, it is simply noise. Consumers are savvy. They know the ...