The latest from Lorraine Ranalli

- by Lorraine Ranalli

5 tips to up your public speaking game

Comedian Jerry Seinfeld joked that because Public Speaking ranked higher than death on a list of fears, many would choose death over speaking in public. Consider the cost to your ...

- by Lorraine Ranalli

Three tips to enhance business writing

Recently, a Florida Atlantic University business student interviewed me about writing. He was particularly interested in the amount and type of writing I do in my role as a Communication ...

- by Lorraine Ranalli

Six PR pitfalls to prevent

How can my organization get free press? I’m often asked that question. The answer, though it sounds simple, requires work. Yes, work!    You may be familiar with the story ...

- by Lorraine Ranalli

How to attract new business

When my insurance agent announced her impending retirement, I knew that meant the parent company could reassign her clients to various agents in the area. I was prepared, if necessary, ...

- by Lorraine Ranalli

Leveraging employee ambassadors

Wait! What? I did a doubletake when I saw Gary Vaynerchuk’s LinkedIn post, Why you might need to fire your most talented employee. Then, I watched his video. Not ...

- by Lorraine Ranalli

A lesson for FIs at tax time

Since mid-February, my social media feeds have been filled with posts from disgruntled connections who have filed their 2018 taxes. Also, there has been no shortage of news stories covering ...

- by Lorraine Ranalli

How do you know it ain’t broke?

If it ain’t broke, don’t fix it.      Old adages usually prove to be true. Where marketing is concerned, however, there is a caveat. Adopting the If it ain’...

- by Lorraine Ranalli

Five steps for effective messaging

“The problem in life is that we keep missing each other.” In hindsight, my college literature professor’s words—spoken well before social media, smart phones, text messages, email, the ...