Developing leaders and embracing change
Imagine being asked by the top brass of an organization to develop and facilitate for its esteemed leadership team a training program focused on change management, only to discover through ...
The latest from Lorraine Ranalli
9 words to retire with 2019
Although language is fluid, accepted modern colloquialisms along with recent additions to the English dictionary is a reminder of the adage: “just because we can does not mean we should.” ...
How the bandwagon fallacy hurts your brand
“I don’t know anyone who…” can be persuasive because we instinctively desire to fit-in but think about the messages associated with that statement. When I heard a talking head ...
Knowing this distinction could boost your credibility
Thanks to online networking, more businesspeople are writing more frequently than just a decade ago. Most of us are conscientious about the content we make public but how many of ...
3 tips from the manager of Philly’s famed Moshulu Restaurant
Nightlife helps steer The Moshulu’s popularity thanks to Kevin Friel, Director of Special Events and Nightlife for Fearless Restaurants. In episode 30 of Marketing RV, Ranalli & Volpe discussed ...
5 tips to up your public speaking game
Comedian Jerry Seinfeld joked that because Public Speaking ranked higher than death on a list of fears, many would choose death over speaking in public. Consider the cost to your ...
Three tips to enhance business writing
Recently, a Florida Atlantic University business student interviewed me about writing. He was particularly interested in the amount and type of writing I do in my role as a Communication ...
Six PR pitfalls to prevent
How can my organization get free press? I’m often asked that question. The answer, though it sounds simple, requires work. Yes, work! You may be familiar with the story ...