Paid or earned, effective promos require good storytelling
Thirteen years later, I maintain social media is PR on steroids. For some, writing a check may be easier than writing a story but it is not always as effective. ...
The latest from Lorraine Ranalli
This fallacy could cripple your business
When you accept and respond to false dilemmas, the results could devastate your business. Unfortunately, many of us fall into this trap without even realizing it. Chalk it off to ...
2020 takeaway: Extraordinary ingenuity
Time and time again, human ingenuity proves to be extraordinary despite unintended and intended obstacles. This past year has proven the point and the months ahead will continue to do ...
Is SEO really a key driver?
Search engine optimization will drive traffic and boost analytics, but will it close the sale? If content isn’t engaging, it is simply noise. Consumers are savvy. They know the ...
Seven steps for overcoming stage fright and overconfidence
It won’t be long until we meet in person again. After months of online presentations, how comfortable will you feel presenting to a live audience? Fear of public speaking ...
Three lessons sales teams can learn from political campaigns
Try as we might, it seems almost impossible to avoid politics during a presidential election year. As casual observers during these final weeks before election day, we might be able ...
Entire organizations can develop an abundant mindset and realize success
As individuals, most of us operate to some degree of either an abundancy or scarcity mentality. Our mindset alone can mean the difference between massive success, abject failure, or something ...
3 tips to improve CU brand storytelling
What are steps we can take to better tell our stories? …expose our brand? …get our message out and have it received as intended? If you’re not ...