The latest from Lorraine Ranalli

- by Lorraine Ranalli

Earned media and the big game

What do you get when you mix three renown pop culture figures with business? The answer is simple: a lot of earned media. At a time when consumers have more ...

- by Lorraine Ranalli

Five life-changing books

With the holiday season upon us and the start of a new year just around the corner, many professionals begin to think about professional and personal development. A common thread ...

- by Lorraine Ranalli

Building a legacy

“I want to be a politician,” a 17-year-old responded to the question I often ask of high schoolers. My interest was piqued. I then asked, “Do you plan to pursue ...

- by Lorraine Ranalli

How to avoid misusing these pronouns

Admittedly, I’m a bit of a grammar nerd, so imagine my delight at the preoccupation with pronouns in recent years. Despite renewed interest in grammar and grammatical terminology, however, ...

- by Lorraine Ranalli

Credit unions & individual enterprise

The financial crisis of 2007-2008 provided credit unions with a golden messaging opportunity as throngs of people soured on “too big to fail” banks and were searching for alternatives. If ...

- by Lorraine Ranalli

Did I make a big marketing mistake?

In 2008, as I was preparing for the early 2009 release of my first book, Gravy Wars | South Philly Foods, Feud & Attytudes, I began paying attention to the then new ...

- by Lorraine Ranalli

Customer service is not transactional

Imagine getting new business from a client 25 years after an arduous transaction. Now imagine you received that call without making an overt effort to acquire the business other than ...

- by Lorraine Ranalli

Inspire passion, increase retention

“When you want something, all the universe conspires in helping you to achieve it.” There’s a caveat to Paulo Coelho’s famous line from The Alchemist. That is, we ...