Six PR pitfalls to prevent
How can my organization get free press? I’m often asked that question. The answer, though it sounds simple, requires work. Yes, work! You may be familiar with the story ...
The latest from Lorraine Ranalli
How to attract new business
When my insurance agent announced her impending retirement, I knew that meant the parent company could reassign her clients to various agents in the area. I was prepared, if necessary, ...
Leveraging employee ambassadors
Wait! What? I did a doubletake when I saw Gary Vaynerchuk’s LinkedIn post, Why you might need to fire your most talented employee. Then, I watched his video. Not ...
A lesson for FIs at tax time
Since mid-February, my social media feeds have been filled with posts from disgruntled connections who have filed their 2018 taxes. Also, there has been no shortage of news stories covering ...
How do you know it ain’t broke?
If it ain’t broke, don’t fix it. Old adages usually prove to be true. Where marketing is concerned, however, there is a caveat. Adopting the If it ain’...
Five steps for effective messaging
“The problem in life is that we keep missing each other.” In hindsight, my college literature professor’s words—spoken well before social media, smart phones, text messages, email, the ...
FIs & credit card companies will hate this
In a society that appears to be rapidly moving away from cash, every now and then a small voice emerges making the case for cash. Being a cash whisperer, I ...
Intelligent credit union branding
“Hi-Q is not only a competitive representation of our individual abilities, but it also represents our school.” The sentiment of Academy Park High School (Sharon Hill, Pa.) student ...