The latest from Lorraine Ranalli

- by Lorraine Ranalli, QualTek USA, LLC

A lesson for FIs at tax time

Since mid-February, my social media feeds have been filled with posts from disgruntled connections who have filed their 2018 taxes. Also, there has been no shortage of news stories covering ...

- by Lorraine Ranalli, QualTek USA, LLC

How do you know it ain’t broke?

If it ain’t broke, don’t fix it.      Old adages usually prove to be true. Where marketing is concerned, however, there is a caveat. Adopting the If it ain’...

- by Lorraine Ranalli, QualTek USA, LLC

Five steps for effective messaging

“The problem in life is that we keep missing each other.” In hindsight, my college literature professor’s words—spoken well before social media, smart phones, text messages, email, the ...

- by Lorraine Ranalli, QualTek USA, LLC

Intelligent credit union branding

“Hi-Q is not only a competitive representation of our individual abilities, but it also represents our school.” The sentiment of Academy Park High School (Sharon Hill, Pa.) student ...

- by Lorraine Ranalli, QualTek USA, LLC

How can we knock your socks off?

There is no shortage of studies and articles pointing to the need to boost financial literacy among U.S. citizens. Pardon any unintended bias, but quick research seems to show ...