The latest from Mark Hein

- by Mark Hein, SWBC

Auto lending and competing transportation options

We all know the automotive purchase and lending marketplaces have changed substantially, and we confront new competitors and additional changes every day. To drive auto lending sales, we must respond ...

- by Mark Hein, SWBC

Your mid-year state of the auto lending union

While everyone is hearing about “record” sales by vehicle manufacturers, everything is not a bed of roses for those making loans on these vehicles. Even though new vehicle financing was ...

- by Mark Hein, SWBC

The great shrinking auto loan margin

It’s no secret that auto loan competition is steep; we talk about this often because we realize how important auto lending is to so many of our clients. With ...

- by Mark Hein, SWBC

Know your value as a financial educator

More and more, credit unions and financial institutions are beginning to recognize and embrace their role as financial educators. You are no longer simply the provider of checking accounts, credit ...

- by Mark Hein, SWBC

Three ways to retain current members

The cost of obtaining a new member is rarely inexpensive. The price of direct mail, print or online advertisements, or a cold calling campaign can easily chip away thousands of ...

- by Mark Hein, SWBC

Will your institution be around in 10 years?

Financial institutions still face many challenges when it comes to increasing revenue and staying viable in today’s marketplace. To keep profits up, many have relied heavily (if not almost ...