The latest from Melanie Friedrichs

Dec 13, 2013 - by Melanie Friedrichs, Andera, Inc.

How many credit unions have online account opening?

In 1962, Everett Rogers wrote the Diffusion of Innovations, a book that explored the factors that influence the speed and spread of technology adoption, and postulated that for most technologies ...

Nov 7, 2013 - by Melanie Friedrichs, Andera, Inc.

A canned peas moment

This week Andera published a case study on one of our clients, the $1 billion asset, Massachusetts-based Hanscom Federal Credit Union.  When explaining why Hanscom onboards each new member with ...

Sep 12, 2013 - by Melanie Friedrichs, Andera, Inc.

There Is Nothing Easy About Online Financial Marketing

Disclaimer: I owe the idea for this post to Jon Bittner. You should download his personal finance application, Splitwise, right now. It’s free and awesome, I use it all ...

Aug 12, 2013 - by Melanie Friedrichs, Melanie Friedrichs

Startups + Credit Unions… A Match Made in Heaven?

Last week I participated in a tweet chat hosted American Banker’s BankThink blog, the culmination of “The Future Model of Banking” series they ran in the last two weeks ...

Jun 13, 2013 - by Melanie Friedrichs, Andera, Inc.

Responsive Web Design

Last month Pete Cashmore, the founder and CEO of Mashable.com, wrote “2013 is the year of responsive web design.”  His statement is a powerful endorsement from one of the ...

Mar 1, 2013 - by Melanie Friedrichs, Andera, Inc.

3 Myths About Gen Y

By. Melanie Friedrichs, Andera Working at Andera, I hear a lot advice for marketing banks and credit unions to Gen Y. Most of it is genuinely good advice, but, as ...