The latest from Randall Smith

- by Acton

Are you promoting the wrong checking account?

By Steve Topper It’s marketing decision time. Which one of your financial institution’s checking accounts do you choose to market via newspaper ads, billboards, or radio spots? Marketing ...

- by OMI

Bridge the gap between Marketing and IT

Consumers today are online and tech savvy. As a result, customers expect that the companies they patronize provide a seamless service experience across all platforms: mobile, social, online and in ...

- by Mark Arnold

Move fast or don’t move at all

By Mark Arnold When it comes to change, most credit unions and banks move slow. Like glacial slow. We conduct focus groups, we examine reams and reams of MCIF and ...

- by brass media

Unlocking Twitter for your credit union

by Kayla Byers Using Twitter for sharing your own personal thoughts, consumer reviews, service complaints, and following your favorite new outlets and celebrities is pretty self-explanatory. But using it for ...

- by Your Marketing Co.

Obstacles are for sissies

By Bo McDonald How often do you bring a great idea to your management team or board, only to be shot down with a laundry list of objections? All of ...