The latest from Randy Schultz

- by Randy Schultz, Strum

Renaming Your Credit Union – A Gutsy Call

How hard can it be? So many have done it successfully. Red Canoe, Veridian, Navigant, Trailhead – and those outside the credit union industry like Ally Bank, Orion Bank and a ...

- by Randy Schultz, Strum

4 Steps to Earning Your Seat At the Big Table

By Randy Schultz, Weber Marketing Group Yes, I said earning your seat. I talk to marketers every day at conferences, workshops, presentations, and on the phone, and they all ask ...

- by Randy Schultz, Strum

Are We Helping People Solve Their Problems?

by Randy Schultz, Weber Marketing Group As long as we insist on telling members and consumers things they don’t really care about, what kind of measurement of success ...

- by Randy Schultz, Strum

Setting the Credit Union Brand Apart

by: Randy Schultz, VP Marketing, Weber Marketing GroupWhat’s in a name? And why would I talk about the name when this article’s headline is about brand? ...