The latest from Rebecca Hellmann

Nov 3, 2014 - by Rebecca Hellmann, Welch ATM

Are your credit union ATMs Nimbl enough?

Have you ever thought it would be convenient if you could simply have cash delivered? If so, a new mobile application, called Nimbl, is exactly the service for which you ...

Aug 6, 2014 - by Rebecca Hellmann, Welch ATM

5 reasons your credit union needs a (better) website/mobile locator

You are putting a lot into your website and mobile presence…because you know that’s where consumers are looking. Your homepage is, obviously, a big consideration for your design – ...

Apr 28, 2014 - by Rebecca Hellmann, Welch ATM

Targeting millennials – financial access PLUS education may be key

Studies show that easy access and education can lead to increase in accounts among the younger generation. Last year, Welch ATM spoke with AmeriChoice Federal Credit Union about their in-school ...

Feb 5, 2014 - by Rebecca Hellmann, Welch ATM

EMV: MasterCard supports current liability shift dates…should your credit union?

On January 8, 2014, Chris McWilton, president of North American markets for MasterCard, released a letter addressing concerns regarding recent data breaches and liability shift dates for the financial industry. ...

Nov 14, 2013 - by Rebecca Hellmann, Welch ATM

New ATMs grab the eye…and more users?

Most people know what an ATM looks like. Generally, they are the boxy grey machines at the credit union or retailer. The overall look of the ATM has barely changed ...

Aug 28, 2013 - by Rebecca Hellmann, Welch ATM

EMV Migration and the Credit Union Brand: What Could it Mean for You?

EMV-chipped technology is already common in the payments industry throughout Europe, Canada, Australia, Mexico, Latin America, Africa and most of the Asia-Pacific countries. It is easy to see why many ...

Aug 1, 2013 - by Rebecca Hellmann, Welch ATM

Solving the Brand Puzzle for Credit Unions: An Interview with Robert Michaud

Many credit unions struggle to understand the nebulous idea that is “branding” and how it applies to their business beyond creating a logo and some basic marketing materials. Indeed, many ...