6 tips for marketing successfully during a recession
Research illustrates that businesses that don’t let up on their branding and communications during a recession come out the other side far better off than those that do. In ...
The latest from Sarah Cooke
4 ROIs from public relations
Most credit unions and their business partners have a marketing person of some level, but very few have someone specifically handling public relations. Typically, it’s lumped in with the ...
You May Not Be As Powerful as You Think You Are
Leadership generates power, not the other way around. Many leaders don’t get that and try to barrel their way through leading a team by one giant ring through their ...
Credit Unions Can Be Disruptors Again
CO-OP’s THINK conference underway right now. One of the interesting things going on there this year is the debate Thursday, May 2, between those to prefer measured change and ...
Fighting in the Sandbox Just Gets Sand in Your Eyes
By Sarah Snell Cooke, Credit Union Times This week CUNA announced on its website that Chartway FCU and Belvoir FCU were leaving NAFCU while maintaining their membership in CUNA. And ...
Sexy Is Only Skin Deep
by Sarah Snell Cooke, Publisher/Editor-in-Chief, Credit Union Times A minister, a conference organizer and an editor walked into a bar… OK, it wasn’t a bar but the gist ...
Sometimes the Best Thing a Credit Union Can Do Is Give Up ‘Credit Union’
by: Sarah Snell Cooke, Editor-in-chief, Credit Union TimesThe former GTE Federal Credit Union recently announced that it was changing its name to GTE Financial. Period. No credit union. The idea ...