The latest from Sarah Cooke

Dec 1, 2022 - by Sarah Snell Cooke, Cooke Consulting Solutions

10 questions for an effective content marketing strategy

Many companies and credit unions are posting to their blogs and social media channels. Why? Because companies with blogs produce 67% more leads per month than companies that don’t, ...

Aug 4, 2022 - by Sarah Snell Cooke, Cooke Consulting Solutions

6 tips for marketing successfully during a recession

Research illustrates that businesses that don’t let up on their branding and communications during a recession come out the other side far better off than those that do. In ...

Apr 21, 2022 - by Sarah Snell Cooke, Cooke Consulting Solutions

4 ROIs from public relations

Most credit unions and their business partners have a marketing person of some level, but very few have someone specifically handling public relations. Typically, it’s lumped in with the ...

Aug 27, 2013 - by Sarah Snell Cooke, Cooke Consulting Solutions

You May Not Be As Powerful as You Think You Are

Leadership generates power, not the other way around. Many leaders don’t get that and try to barrel their way through leading a team by one giant ring through their ...

Apr 30, 2013 - by Sarah Snell Cooke, Cooke Consulting Solutions

Credit Unions Can Be Disruptors Again

CO-OP’s THINK conference underway right now. One of the interesting things going on there this year is the debate Thursday, May 2, between those to prefer measured change and ...

Jan 31, 2013 - by Sarah Snell Cooke, Cooke Consulting Solutions

Fighting in the Sandbox Just Gets Sand in Your Eyes

By Sarah Snell Cooke, Credit Union Times This week CUNA announced on its website that Chartway FCU and Belvoir FCU were leaving NAFCU while maintaining their membership in CUNA. And ...

Oct 24, 2012 - by Sarah Snell Cooke, Cooke Consulting Solutions

Sexy Is Only Skin Deep

by Sarah Snell Cooke, Publisher/Editor-in-Chief, Credit Union Times A minister, a conference organizer and an editor walked into a bar… OK, it wasn’t a bar but the gist ...

Aug 23, 2012 - by Sarah Snell Cooke, Cooke Consulting Solutions

Sometimes the Best Thing a Credit Union Can Do Is Give Up ‘Credit Union’

by: Sarah Snell Cooke, Editor-in-chief, Credit Union TimesThe former GTE Federal Credit Union recently announced that it was changing its name to GTE Financial. Period. No credit union. The idea ...

Sarah Cooke

Principal
Cooke Consulting Solutions

Web: https://www.cookeconsultingsolutions.com

Sarah Snell Cooke is principal at Cooke Consulting Solutions, a business and communications strategy firm serving the community financial institutions market and their business partners. She has more than 20 years of experience in business, communications and credit unions.
Prior to launching her business in March 2017, Sarah served 18 years at Credit Union Times, progressing from DC reporter to editor-in-chief to publisher/editor-in-chief. She is also the Vice Chair at $621M APL FCU and founding co-chair of the Capital Region Sister Society of WOCCU’s Global Women’s Leadership Network. She was named to the 2015 Folio Top Women in Media and ALM Media’s 2015 Manager of the Year.
Sarah holds an MBA and a Bachelor of Arts in political science with a minor in journalism. She has lived in Maryland most of her life and is happily married 21 years to John with whom she has two children.