The latest from Victor Miguel Corro

Feb 26, 2024 - by Victor Miguel Corro, Coopera

Leveraging analytics and market research for targeting emerging multicultural consumers in credit unions

In today’s dynamic market landscape, understanding consumer behavior and preferences is vital for any business looking to thrive, especially in the retail financial services sector. With the emergence of ...

Apr 21, 2023 - by Victor Miguel Corro, Coopera

Boost your credit union’s competitive advantage by engaging with multicultural audiences

According to the United States Census Bureau, the estimated year when the U.S. will become a minority-majority country is 2045. This means that, by 2045, there will be no ...

Feb 18, 2022 - by Victor Miguel Corro, Coopera

Multicultural USA – An emerging marketing focus

Multicultural marketing or ethnic marketing involves creating brand awareness to one or more audiences of a given ethnicity—usually an ethnicity outside of a country’s majority culture.  Life experiences ...

Aug 5, 2021 - by Victor Miguel Corro, Coopera

Partnerships, alliances and collaborations are essential to inclusion

My 20+ years in credit unions has taught me that to build something you need the help of others. It may seem obvious, but sometimes collaboration does not come spontaneously – ...

Oct 30, 2020 - by Victor Miguel Corro, Coopera

Seeing the true impacts of COVID-19: How credit unions can support marginalized communities 

Nearly nine months into what has been one of the most challenging years in our lifetimes, COVID-19 continues to ravage the health, finances and spirits of many. In addition to ...

Jan 30, 2020 - by Victor Miguel Corro, Coopera

Successfully serving Hispanics is key to credit union growth

No doubt about it – 2020 promises to be a vibrant, dynamic year, and one favored by a continuing robust economy. Credit unions, like all organizations in the financial space, are ...

Nov 26, 2018 - by Victor Miguel Corro, Coopera

Fostering credit union growth through Nativos Digitales

Serving and understanding the nuances of the Hispanic marketplace has emerged in recent years as one of the credit union movement’s most successful growth strategies. While credit unions may ...

May 22, 2018 - by Victor Miguel Corro, Coopera

Put an accent on it: How major league baseball addressed a cultural identity crisis

How can something as small as a punctuation mark mean so much? To some, an accent over a letter in someone’s name may not seem like a very big ...