Multicultural USA – An emerging marketing focus
Multicultural marketing or ethnic marketing involves creating brand awareness to one or more audiences of a given ethnicity—usually an ethnicity outside of a country’s majority culture. Life ...
The latest from Victor Miguel Corro
Partnerships, alliances and collaborations are essential to inclusion
My 20+ years in credit unions has taught me that to build something you need the help of others. It may seem obvious, but sometimes collaboration does not come spontaneously &#...
Seeing the true impacts of COVID-19: How credit unions can support marginalized communities
Nearly nine months into what has been one of the most challenging years in our lifetimes, COVID-19 continues to ravage the health, finances and spirits of many. In addition to ...
Successfully serving Hispanics is key to credit union growth
No doubt about it – 2020 promises to be a vibrant, dynamic year, and one favored by a continuing robust economy. Credit unions, like all organizations in the financial space, are ...
Fostering credit union growth through Nativos Digitales
Serving and understanding the nuances of the Hispanic marketplace has emerged in recent years as one of the credit union movement’s most successful growth strategies. While credit unions may ...
Put an accent on it: How major league baseball addressed a cultural identity crisis
How can something as small as a punctuation mark mean so much? To some, an accent over a letter in someone’s name may not seem like a very big ...