Avoiding the credit union brand museum

I was recently having a conversation with a credit union CEO about the obstacle that is keeping credit unions from growing and attracting younger members to their credit union brand.

“Often credit union board members (and legacy CEOs) dig in and refuse to let go.”

They allow what was to inhibit what could be. They have such a love of the credit union they helped build that changes seem like killing off the good, when in reality stagnation is killing the credit union.

It reminded me of a speech I saw Bob Iger, the former (and now current) CEO of Disney give on the subject of a legacy brand.


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