Bankers slam CUNA ‘Open Your Eyes’ campaign

ICBA says CUNA campaign is a "misuse of our tax dollars."

The Independent Community Bankers of America has blasted CUNA’s upcoming awareness campaign, charging that the promotion is a taxpayer-funded effort to maintain an unlevel playing field in financial services.

“It is time for all of us to open our eyes to the misuse of our tax dollars by a rapidly expanding industry that profits from an unlevel playing field,” ICBA President/CEO Rebeca Romero Rainey wrote in a blog post.

CUNA officials recently announced that they intend to raise $100 million to fund and maintain a research-driven credit union awareness campaign, “Open Your Eyes to a Credit Union.”

“I guess buying up stadium naming rights isn’t cutting it anymore,” Rainey said.


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