Banking executives need a social media presence

In a world where people communicate directly with politicians and celebrities via social media, financial services executives have an opportunity to build trust and put a much-needed human face on the industry – and their brand – by creating, nurturing and extending their own social footprint.

Being active on social media is no longer a nice-to-have for financial services executives in today’s hyper-connected world – it is a necessity. Both customers and employees expect a more transparent and human side from company leadership.

More than 75% of the top 50 highest-rated CEOs on Glassdoor are active on social media. Research by LinkedIn and Hootsuite found that executives can play a key role in using social media to enhance their firm’s reputation, attract talent, and increase sales. And according to Brandfog, consumers say seeing top executives on social makes a brand more trustworthy.

Social media savvy executives – whether the CEO, CFO, CMO, or others – use social to build trust with their audience through a willingness to engage in conversations and be transparent. The example they set – as authentic, multi-dimensional leaders – inspires and empowers others in the organization to share their own expertise and engage with customers on social.


continue reading »