Banking on Members’ Doorsteps

A tiny Texas credit union offers a banking delivery service to members and non-members alike. Could this be the answer to the branch-building dilemma? If so, this is big..

“Where and when can I meet you?”

When was the last time your financial institution asked you that?

Probably never.

Now try this one…

“Be where the customer is.”

How many times have you heard that? It’s a favorite battle cry among consultants who normally offer this advice in the context of mobile or social channels. But if you take this consulting soundbite seriously, you might come to the same conclusion as Alamo FCU.

This ambitious $43 million credit union with only two-and-a-half branches and 6,902 members is rolling out — literally, on four wheels — a Concierge Banking service.

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