Big Data and Cross-Selling with Klacko and VanBeek


We all know the importance of cross-selling for credit unions and on today’s show we take it a step further with Micronotes’ cross-sell technology for digital banking. Micronotes Christian Klacko explains how his company uses big-data analytics and interview technology to help digital banking customers (credit union members) get more out of their banking relationship — and drive cross-sales for financial institutions. Applying this technology is USAlliance Federal Credit Union’s Kris VanBeek who provides a number of examples how his credit union has benefited from this cross-sell technology to enhance member relationships. Tons of practical and educational content in this episode, so don’t miss it if you want to enhance your credit union’s cross-selling activities.

FinovateSpring 2013 presentation

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