Billboards of inclusion project boosts black-owned local business and non-profit
Financial Plus CU helps close the gap for two minority-owned organizations with exposure aimed at bringing them more customers.
Being a true corporate citizen means being in touch with your community. As credit unions, we have the unique ability to build meaningful relationships with local businesses and organizations within the communities we serve. How better to show our dedication than investing in their success?
That’s exactly what we did at $1.2 billion/82,000-member Financial Plus Credit Union, Flint, Michigan. Our 11- (soon to be 12-) branch CU serves the entire state of Michigan and in 2023, we launched our Billboards of Inclusion project, a contest through which two small, minority-owned businesses were selected to win a free billboard, up for four weeks, designed by our in-house marketing team.
FPCU met with the winners in a strategic brand session to gather key details about their businesses so we could capture their essence within the billboard. The location of each billboard was chosen based on availability, business location and input from the winner.
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