Bite-sized credit union marketing ideas for the holidays

When you think of credit union marketing, what comes to mind? Probably multi-channel campaigns, community events, direct mail going out to hundreds of people, maybe even some billboards…and those are certainly Santa-sized marketing ideas!

But massive marketing doesn’t necessarily equal effective marketing. And it isn’t always feasible too.

Budget, bandwidth or the hectic nature of the holiday season might disallow such humungous marketing moves. That doesn’t mean you ditch communicating with members and potential members. It simply means you discover some “elf ideas” – credit union marketing tactics small in nature but powerful in impact.

Santa’s workshop can’t function without his diligent elves, and your marketing can’t function without elf ideas. So, here are four bite-sized credit union marketing ideas to resonate with consumers during the holiday season.


continue reading »