Branding is a marathon, credit union marketing is a sprint

Running a community financial institution sometimes feels like a race. You’re hurrying to put out fires, you’re rushing to get daily tasks done and you’re still tackling strategic hurdles in the midst of it all. But it’s important to note not all elements of your institution’s “race” travel at the same speed.

Specifically, branding is a marathon. Meanwhile, community bank and credit union marketing is a sprint.

It’s easy to conflate branding and marketing, but they have several important differences to consider as you map out your strategies.

Long-term v. short-term

Branding is a long-term play while community bank and credit union marketing is a short-term play.

 

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