Bringing the credit union difference to statehouses

CUNA and Leagues launched geotargeted ads about the credit union difference around every statehouse in the month of April to celebrate Financial Literacy Month. The ads reached policymakers across an array of different websites while they spent time in and around each statehouse.

Our ads received more than 4.6 million impressions and an average click-through rate that was significantly higher than the industry average. Thirteen states used customized language, and those states performed even better.

These efforts kept the credit union difference—and its positive impact on consumers and communities—top of mind as state legislators went through their sessions.

As state sessions wrap up, Leagues in several states worked to defeat interchange legislation, while others helped advance bills to increase consumer access to credit unions. State issues are a vital component of our 360-degree advocacy, and we couldn’t do it without our League partners.


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