Build trust in a digital-first world through StorySelling
Make your members the heroes of your credit union’s marketing and not the other way around.
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For years, I’ve heard speakers at industry conferences tell credit union leaders that they have to “tell a better story.” I’d sit there thinking, “What does that even mean?”
I became really frustrated because even though I agreed with the recommendation, it felt toothless. There was no substance behind it, no practicality.
How do you tell a better story?
The Narcissistic Marketing Model
The heart of the matter is, from a marketing communication standpoint, financial brand stories have not changed over the years. For the majority of credit unions, the “story” can be distilled into three things:
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