Build trust in a digital-first world through StorySelling

Make your members the heroes of your credit union’s marketing and not the other way around.

For years, I’ve heard speakers at industry conferences tell credit union leaders that they have to “tell a better story.” I’d sit there thinking, “What does that even mean?”

I became really frustrated because even though I agreed with the recommendation, it felt toothless. There was no substance behind it, no practicality.

How do you tell a better story?

The Narcissistic Marketing Model

The heart of the matter is, from a marketing communication standpoint, financial brand stories have not changed over the years. For the majority of credit unions, the “story” can be distilled into three things:


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