Change your credit union’s point of view

A number of my colleagues and I were in a meeting recently.  Issue du jour?  Did a third-party product make sense for NAFCU and its member credit unions?

We chatted a good deal about important issues:

  • Price
  • Utility, both for us, and our members
  • Hidden costs, in terms of consulting and in-house staff attention

It was a good discussion.  At one point in the meeting, however, we had to ask ourselves this question: How would Dan view this from his seat?  (“Dan” is Dan Berger, NAFCU’s CEO.)  Given Dan’s concerns, which include balancing the budget, answering to the board, executing NAFCU’s strategic plan, etc., what would he want to know?  What questions would he ask?

Based on the new point of view, it quickly became apparent that we were in no position to recommend moving forward.  We needed more data.  A good deal more.

Changing your point of view is essential.  As agents of a corporation (be it a trade association, or a credit union), we all work on behalf of someone else. The more we can view things from their point of view, the better.

Anthony Demangone

Anthony Demangone

Anthony Demangone is executive vice president and chief operating officer at the National Association of Federal Credit Unions (NAFCU). Demangone oversees day-to-day operations and manages the association’s education, membership, ... Web: https://www.cuinsight.com/partner/nafcu Details

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