Compare your ‘leadership brand’ to your CU’s culture

Is it congruent or running counter to culture?

by: Lisa Hochgraf

A corporate brand is the three or four words people consistently think of when they think of that company. A public figure’s brand is the three or four words people think of when they think of that person. In turn, a leader’s brand is … you got it … the three or four words people think of when they think of that leader.

That’s how Professor Kathleen O’Connor, Ph.D., explained leadership brand in “Leadership Brand and Shadow,” a new blended learning course now in progress through a partnership between CUES and Cornell University. Blended learning is designed to maximize educational value, while minimizing travel and time away from work.

Knowing your own leadership brand can help you decide if it is congruent with your credit union’s culture, or if you are running against the current, O’Connor said. Knowing your strengths that support your brand can help you make career decisions.

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