Connecting credit unions with communities

Foundational credit union values can lead to profound impacts on your members and the communities you serve. Life insurance is one of the ways you can enact meaningful change. This September, use Life Insurance Awareness Month as an opportunity to start shining a brighter light on the role it plays in protecting members’ financial wellness and building a stronger community.

Key Takeaways:

  • [03:03] The 2020 census finding was released in August and they found that the U.S. population was more racially and ethnically diverse in 2020 than it was in 2010. In 2010 whites made up 64% of the population and in 2020 it was 58%.
  • [04:32] The Federal Reserve Bank of St. Louis conducts a survey of consumer finances every three years. The most recent report was published in 2019, pre-pandemic. The feds found that two groups of millennials were struggling more than their peers, non-college-educated millennials as well as black millennials.
  • [06:50] We are at a point now where life insurance ownership is actually at its lowest level since LIMRA started tracking its annual survey. It has dropped by 11% overall since 2011.


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