Consumers surfing the web? Make your bank or credit union website the beach

Surfing (whether on the waves or on the web) requires a destination. The destination for normal summertime surfing is clear: the beach. The destination for web surfing is less clear. In fact, there are millions of possible destinations.

Such a saturated market means you must stand out from the crowd. Your bank or credit union website should be a “beach” for consumers – a destination that’s easy to look at and easy to experience.

Win the beauty contest

Whether you like it or not, consumers judge a book by its cover…and they judge a website by its visual design. It takes a potential member or customer only .05 seconds to form an opinion about your website. And 75% of people use design to judge your credibility.

So, beautiful design is vital. Some tenants of eye-catching design are:


continue reading »