Create “easter eggs” on your credit union social media

Easter egg hunts are always a blast. Whether you’re searching for carefully dyed eggs or plastic canisters with candy inside, the appeal is the same: you find something special in a normal environment.

Unfortunately, your community financial institution’s social media often comes off as too “normal.” What you’d expect. Not attention-grabbing.

It’s time to create some “easter eggs” on your community bank and credit union social media. It’s time to generate something special that attracts attention.

Hidden in plain sight

First, examine the obvious opportunities you’re missing on your community bank or credit union social media…those easter eggs so visible you look right past them. What are some easy wins?


continue reading »