Credit union auto loan promo driven by great rates and #FavoriteCar hashtag
by. Casey Bond
Gearing up for the summer car-buying season, Air Force Federal Credit Union has rolled out a social media strategy to promote auto loan rates as low as 1.49%, the lowest rate offered in the state of Texas.
As a creative way to inform borrowers of the competitive rate, which officially dropped April 15, Air Force FCU encourages folks to use the hashtag #FavoriteCar on social media to personalize and share their car experiences. The credit union is using both its Twitter and Facebook accounts to get the word out about the promotion.
What distinguishes this social media promotion from others in the banking industry is its simplicity. Air Force FCU has designed a social campaign relevant to the auto loan product that engages the audience in a fun way with nothing more than a hashtag.
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