Credit union branding in a down market

by Frank Allgood, Your Marketing Co.

Credit union branding is perhaps one of the most defining issues of our time.

Here’s why:

✓ The success of fintech lending and mobile payments has led to new opportunities for credit unions, but also the emergence of new competitors to steal market share.

✓ The current recession has opened our eyes to the marginalized – from the poor to immigrants to minorities – who have seen their lives valued less than the lives of others.

✓ Prolonged government shutdowns have taken a toll on our communities, including where we work, live, learn, pray and play.

In the face of profound economic and social confusion, a credit union’s brand is its greatest gift. Being prepared to lead and serve is fundamental. Having a strong brand identity that can navigate moments of change, create and engage long-lasting relationships, and translates value to people is what makes the impact possible.

 

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