Credit Union Growth Series [Part 2]: What matters most with digital & your data

Mobile banking usage has grown exponentially with the pandemic. Hear how to leverage the increased usage and demand for on-demand channels to enhance member service, marketing, growth, and risk strategies.

Key Takeaways:

[03:56] End to end digital lending, personal video, text messaging are more relevant than it was a year ago.

[04:27] More sophisticated digital marketing techniques have very quickly become more important when we are not getting frequent in-branch opportunities to interact and present offers to members.

[11:36] If you’re not texting you need to get to it. 93% of all texts are read within nine minutes.

[14:55] Do a simple audit of your own digital experience. Put yourself in the shoes of a current or potential member.


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